The animated public reaction to my Gulf News E-plus music review about Rock On was something entirely new in more than a decade of my journalistic career. For the first time I was seeing such a passionate heated discussion over a negative music album review. The fascinating evolution of Indian popular music as reflected through changing trends of Hindi film music has always been my area of special interest as a writer. This particular public discussion definitely made me aware that even if on a personal level, I could not really connect to Rock On music, there is a huge audience out there which has connected with it in a big way. So I felt that on a socio-cultural level it is my duty as a writer-journalist to delve deep into this new phenomenon. Thus I decided to educate myself about Rock On and also to brush up concepts about the rapidly changing Hindi film music scenario by talking to the very man playing a major hand in creating this contemporary cult classic soundtrack!